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Brand specialist – Own Brands

Deadline for applications: 14 November 2016

Ref No: SO BM_OB 02

We need a colleague to join our Branding team and help transform our private labels and METRO branded services into fully developed strong brands on the Bulgarian market.




The own brands specialist will:


  • Participate in the full process of portfolio brand positioning of METRO own brands
  • Support the emotional attributes development achieving clear differentiation among the brands
  • Support the production processes and the supplier relations with regards to advertising materials for own brands
  • Support the offer management department by playing key role in packaging creation briefing and approval processes, and supporting the product development in line with the brand positioning
  • Guide the online presence of METRO own brands with focus on content creation and social media
  • Particiapte in the creative process of a team of in-house designers and external partners, maintaining the brand essence in every single material produced
  • Support the overall promotional calendar of METRO and advertising process for METRO brand, as well as METRO own brands.
  • Participate actively in all Branding department activities and communicate successfully with people from all departments of the organization to achieve common goals and smooth processes.
  • Inspire the customers but also guide a sales driven organization into the role of brand positioning and its consistency on all levels starting from product definition to packaging, and mass advertising

    Requirements:

    • Experience in FMCG or retail marketing department, or full service advertising agency of min. 3 years
    • Experience with portfolio positioning and building brand architecture will be considered an advantage
    • Proven record of guiding creative process leading to excellent results
    • Positive personality and cooperative attitude
    • University degree
    • Proficiency in English


     

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    We offer you:

    • Good prospects for professional and career development in an established and growing multinational company
    • Participation in various national and international projects
    • Continuous training in a state of the art environment




    Would you like to apply for this position?

    Submit your CV in English, recent photo and a motivation letter online or Sofia 1784, Tzarigradsko chaussee blvd 7-11 km, METRO Cash & Carry Bulgaria, Human Resources Department.



    Please, specify the Ref. No: SO BM_OB 02

    Your application will be treated with confidentiality.

    Only shortlisted applicants will be contacted.

    Deadline for applications : 14 November 2016